Marketing Specialist - Hybrid

Kennesaw, Georgia 30144

Duration: 6 Months

Pay Rate: $36.66/hr.

Job Description -

35-40 hours a week

Position hybrid in Kennesaw office--will consider 100% remote EST for the right candidate, GA hybrid candidates will be given the preference

As a Product Marketing Specialist - APIs, you will play a key role in translating the API strategy into clear, compelling value for partners, and customers. You will work cross-functionally with Product, Engineering, Sales, Customer Success, and Marketing to drive awareness, adoption, and integration of APIs across our CCH platform. This includes enabling a scalable ecosystem of integrations, partners, and third-party applications that extend the value of Wolters Kluwer Tax & Accounting solutions. This role is ideal for someone who is execution-oriented, detail-driven, and passionate about simplifying technical concepts into impactful narratives that drive adoption, partner growth, and revenue expansion.

What You Will Be Doing

Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences

Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth

Create and maintain API-focused content optimizing for discovery, usability, and conversion

Support go-to-market execution for API launches, enhancements, and new integrations, ensuring consistent, scalable launch frameworks

Partner closely with Product and Engineering to deeply understand API capabilities (e.g., data access, workflow integration, automation) and translate them into compelling use cases

Conduct market, customer, and competitive research focused on tax & accounting platforms, APIs, and connected ecosystems to inform positioning and GTM strategy

Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion

Enable Sales and Customer Success teams with clear API value narratives, use cases, and integration-led selling motions that support upsell and cross-sell

Create high-impact assets such as integration playbooks, ecosystem value propositions, partner case studies, and technical sales enablement materials

Requirements (years of experience, educational background, technical skills, etc.):

3-5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment

Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains)

Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value

Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations

Familiarity with developer ecosystems, API documentation tools, and integration frameworks

Experience with CRM systems, marketing automation, and data/analytics platforms is a plus

Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity

Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation

Strong collaboration skills across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success

Excellent written and verbal communication skills, with the ability to tailor messaging across technical and executive audiences

Strong project management skills, with the ability to manage multiple API launches, integrations, and cross-functional initiatives in a fast-paced environment

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.